MDG is the preeminent leader when it comes to accountable advertising. In an age where consumers can buy what they want, when they want, through multiple media channels, it is imperative to trace the origin of the order. As much as 75% or more of DRTV orders occur online, but how did the consumer get there?
At MDG we believe it is crucial to your future success that you have the ability to track all orders regardless of where they occur. This is the only real way you can optimize media and ROI. That’s why MDG has invested time, money and sweat to develop and implement the technology required to get the job done properly.
At MDG our methodology for DRTV media planning and buying is unique. First and foremost we will clearly define specific goals for your campaign prior to deployment. Whether it’s selling direct, driving online traffic, app downloads, pushing purchase at retail, or leveraging English or Spanish-based media or podcasts. We don’t just arbitrarily place your media into inventory we hold (that may or may not make sense for your campaign), we customize a media schedule, and then carefully monitor clearances, to ensure your goals are achieved. We will then repeat the process, with the same fastidious attention to detail, again and again.
Using our state-of-the-art tracking platform, we will identify leads from the point of origin and track them through various buyer touchpoints all the way through to the point of purchase. Our singular ability to accomplish this task enables us to optimize your DRTV media and deliver ROI with a degree of accuracy unparalleled in the industry.
Podcasts / Radio
With the proliferation of podcasts and continued consumption of radio, broadcast & internet, marketers can now take advantage of highly targeted audiences like never before. Our comprehensive and cost-effective Podcast and Radio campaigns encompass the full spectrum. We can offer cost-effective host endorsement spots by national and local personalities, and even pre-recorded spots. Let us leverage our long-standing relationships to help you take advantage of this often under-utilized genre of advertising to maximize profits.
Risk-free advertising? It sounds too good to be true. Well, at MDG it isn’t! With our unique Cost Per Acquisition (CPA) model, qualified marketers can attain leads and sales with no up front
Here’s how it works:
Once we’ve assessed the viability of your campaign, we’ll establish a cost per lead or sale and you pay only when qualified transactions are executed. CPA advertising is a terrific way to augment your existing paid campaign with no monetary risk involved. This overlay of ROI eliminates any performance concerns. We have the experience, technology and results-driven focus to make the most of your CPA effort. If you don't make money, we don't make money.
It’s a no brainer!
Supply Chain Management
Let MDG help you select the ideal supply chain partners. Whether it be royalty deals for inventors, product sourcing, recommending call center and fulfillment centers or even home shopping network representation, we have the knowledge and connections to help guide you through the sometimes confusing and perplexing maze that is direct marketing. Discover the kind of value-added service and partnership that is a unique hallmark of our singularly client-focused agency.
MDG’s real time, cloud-based reporting ensures you know the exact status of your campaign at any given moment. Our ability to track consumer purchase paths across multiple channels, including telemarketing, online, and retail sales, will let you know precisely where you stand and why. Our unique reporting module shows you what your customer is doing and thinking, and gives you extensive, accurate data for planning and making future media buys.