CliqStudios is an online design studio that enables consumers to participate in the home makeover craze by architecting their own kitchen remodel and buying the products that will allow them to realize their transformation. The company had been buying expensive upfront media for years that locked them into inflexible media schedules based upon Nielsen and its relatively small sample size of viewers, versus actual consumer response.


MDG completely overhauled the way CliqStudios media was planned and bought using an innovative hybrid approach that combined guaranteed clearance on essential networks with discounted direct response inventory in key dayparts. The result was a far more efficient target audience cost per thousand with a reduction in media costs of 24%, and an improvement in cost per acquisition of 37%.



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