Challenge

NFL Game Rewind let’s football fans watch any game from multiple angles, so obviously airing commercials around live games and on their own NFL network makes sense. But how do you expand your reach and attract the more casual fan when you can’t buy any of the traditional sports networks, including ESPN and its sister networks?

Solution

Using their proprietary consumer intelligence database, MDG identified alternative programming where NFL enthusiasts were watching on the sidelines. With a programmatic media planning strategy and our unique web attribution model, the agency was able to improve response by an impressive 22% year-to-year, and achieve overall revenue goals just half-way through the Fall football season.

Client

ebates

More Work

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