The media and marketing landscape is in the midst of a major transformation. The unfamiliar, multifaceted method of advertising is upon us. Without the cutting edge technology and a staff that knows how to interpret the data your ad campaign will most likely come up woefully short. All media will soon be bought, planned and optimized on audience and we are uniquely positioned to guide our partners through this change.
Identifying who and where your audience can be found is usually the most difficult challenge that a media agency has. For instance, what do Lady Gaga and Sarah Palin have in common? According to Nielsen they are both Woman 18-34. Obviously these similarities cease to exist after age and gender are removed from the equation. I’ll go out on a limb here and guess that they do not share the same political convictions either! Not all impressions are created equal.