At MDG our number one priority is to ensure your campaign is profitable. We achieve this by getting your message in front of the right audience at the right time, using advanced data that offers precise targeting capability. With unmatched negotiating experience and savvy time placement, marketers can achieve greater reach, greater brand recognition, and a superior return on investment that will have an overall impact on all sales channels.
Service No. 1
Traditional Television
Service No. 2
Analytics
TRADR is our proprietary method of aggregating advanced TV audiences on a guaranteed CPM basis. We achieve this by matching Nielsen respondent data to set top boxes, essentially building look-alike audience segments for television. TRADR enables us to track the effectiveness of each individual airing, improves the performance of campaigns on the fly, and makes subtle adjustments so that each buy is optimized. With TRADR, we are able to access real time analytics on creative, digital and traditional media to determine what combination is delivering the greatest engagement. We then utilize those insights to improve the efficiency of each dollar we spend.
Service No. 2
Analytics
TRADR is our proprietary method of aggregating advanced TV audiences on a guaranteed CPM basis. We achieve this by matching Nielsen respondent data to set top boxes, essentially building look-alike audience segments for television. TRADR enables us to track the effectiveness of each individual airing, improves the performance of campaigns on the fly, and makes subtle adjustments so that each buy is optimized. With TRADR, we are able to access real time analytics on creative, digital and traditional media to determine what combination is delivering the greatest engagement. We then utilize those insights to improve the efficiency of each dollar we spend.
Service No. 3
Advanced TV
Our Advanced TV protocol allows you to reach your entire audience inclusive of those viewers who are watching broadcast TV. Our innovative managed service enables you to target far beyond the basic demographic data. Integrations with leading linear television data providers mean you can handpick programs, configure day-parts and efficiently buy linear television.
Service No. 4
Connected TV
Concerned about cord cutters? We have you covered here as well. A plethora of traditional linear TV viewers utilize over-the-top (OTT) connected devices to ensure they don’t miss any of their preferred programming. Leaving no stone unturned, we have solidified partnerships with the top OTT content providers and have a direct pipeline to those splintered audiences.
Service No. 4
Connected TV
Concerned about cord cutters? We have you covered here as well. A plethora of traditional linear TV viewers utilize over-the-top (OTT) connected devices to ensure they don’t miss any of their preferred programming. Leaving no stone unturned, we have solidified partnerships with the top OTT content providers and have a direct pipeline to those splintered audiences.
