Besides being the marquee event of the American sporting entertainment industry, the Super Bowl has established itself as the pinnacle of the advertising world as well. As the more than…

You’ve probably seen headlines proselytizing the demise of the American city as we know it. It’s true that some are fleeing large metropolises like New York City in favor of…

Under Armour announced in September 2020 that they were laying off 600 people to focus on a direct-to-consumer (DTC) model. In a massive overhaul, the sports equipment company plans to…

The digital world is cracking down on privacy regulation. From GDPR in Europe to CCPA in the United States, the way that advertisers interact with consumers is constantly evolving. Although…